Certified Profit First Professionals · AU & NZ
Your profit shouldn't be what's left over.
Profit First transforms the way your business manages money, ensuring profit is guaranteed first, not hoped for at the end. We’re certified to help you implement it properly in New Zealand.
The Method
What is Profit First?
Profit First is a cash management system created by Mike Michalowicz that flips the traditional accounting formula on its head. Instead of Revenue – Expenses = Profit, it becomes Revenue – Profit = Expenses.
Profit is no longer an afterthought. By allocating money to profit first, before paying expenses, your business naturally learns to run leaner, and you actually pay yourself what you deserve.
You will be surprised that there are so many business owners out there, that work the hardest in their business, and pay everyone else, including staff, suppliers and pay themselves last (on the money that is left over).
Profit is guaranteed, not just hoped for
Owners pay becomes a non-negotiable priority
Every dollar you earn has a home and tax obligations are met
Business runs leaner without feeling the squeeze
Changes human behavior, not just numbers
The System
The five core Profit First accounts
Every dollar that comes in is allocated a home across five dedicated bank accounts. Many business owners for most business owners.
Income
All revenue lands here first, then flows out on allocation days.
Profit
Your reward. Set aside each week, not something you chase at year end.
Owner's Pay
Pay yourself consistently. Your salary is a business expense, not an afterthought.
Tax
Never caught short at tax time again. Funds set aside with every allocation.
Operating Expenses
Run on what’s left. You’ll naturally become more efficient over time.
Implementation
How we get you started
Assess your baseline
We review your current accounts and cash flow to understand exactly where money is going right now.
Set up your accounts
We open the dedicated accounts and configure your Xero to align with NZ financial requirements.
Define your percentages
We set your allocation percentages using Profit First benchmarks, tailored to your business.
Review & refine
We meet regularly to review allocations, celebrate progress and adjust as your business scales.
Ready to guarantee your profit?
Book a free consultation and we’ll walk you through exactly how Profit First works for your business.